Ralf Haller January 6, 2009
The world famous Berlin Philharmonic are selling tickets for live streaming its events. One time viewers pay 5 euros, the whole season costs 89 euros. I can see that this could be an interesting way to sell more tickets to a worldwide audience who cannot attend such events.
YouTube also seems to be getting into this and is trying to launch some viral marketing campaign. Let’s see how far reaching this will be.
While it is not surprising that YouTube dominates US online video viewing, it is interesting to note that people watch four times longer on Hulu. (12min vs. 3min) Hulu can only be streamed in the U.S. right now though.
While the current economic downturn might also play a role for this increase of course, still, it shows how the importance of video and multimedia on the web has increased. Time to include video into your product marketing planning? From the comScore press release:
More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November. Google Sites attracted 98 million online video viewers, or approximately two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 58.1 million viewers, followed by Yahoo! Sites (40 million) and Microsoft Sites (35 million).