Location-based services are at its very beginnings and the sky is open for new ideas and mobile services. This time around it looks like as if Vodafone wants to grab part of the business and not leave it to faster moving startups. Good move. Their new service seems on the right track. Check it out for yourself, I will when it is available on the iPhone. The video is nicely done and a good example of how product marketing online can make a difference!
Ralf Haller December 24, 2008