Tag: Verizon

Ralf HallerRalf Haller October 18, 2009

Will the Verizon/Motorola Droid campaign have any impact?

To give you my opinion right away: I can’t imagine that Motorola and Verizon will by addressing some of the possible shortcomings of the iPhone ecosystem make their own Droid launch a success. Product management is more complicated than looking at  the market leader, writing down all its product specs and then simply bringing out a product that shows better features. This strategy succeeds only in a commodity market. But Apple and the iPhone, app store, iTunes ecosystem is NOT a simple product only but a thought-through end-to-end user experience product & service offering. The Motorola and Verizon folks have obviously still not understood this otherwise they would not have launched such a desperate campaign merely addressing – mostly – features. The strongest point was the openness of Google’s Android platform but also here they did a quick-and-dirty job. Not surprising knowing how desperate Motorola is these days to finally get back on track with a successful mobile phone after its long-time-ago success of the Razr.

But if you want to tackle Apple then you must take them on in a completely different way. And I think they are vulnerable because any company who is arrogant will miss opportunities or simply not do the best job possible. History has shown that over and over again. Unfortunately the Indian or Chinese style of product management, comparing spec sheet features one by one is not enough to make an impact. This has to be done differently…

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