Tag: Twitter

Ralf HallerRalf Haller July 24, 2009

How to check out quickly if Twitter is for you

Looks like Twitter is now becoming quite popular in Europe too. At first sight it seems like a waste of time for most people, but only if you take some time to check it out will you really know if that is true or not.

Here a list of the things you can do to get your feet wet:

Introductions: read the Twitterhandbook first, then you can also go through the new Twitter 101 for business. Also great tutorials can be found on Slideshare, which I recommend reading after these two introductions and after you have actually signed on and started using it already. There are more than 4,000 presentations on Twitter already uploaded. (a nice one is this here.)

Using your first apps: some apps you might want to install are Twitpic, which lets you upload pictures and also send them simply via e-mail. To start getting some discussion going you can try out TwttrStrm, which lets you post questions. You can also link to your Facebook account with twitter/badges. There are endless apps available. One recent one is Geo Chirp, which allows you to search for Twitter users locally.

Install on your mobile: to make things really neat you have to install a Twitter client on your mobile. I have tried a few apps on my iPod touch and all of them do the job quite well. It is more a matter of personal taste I think what app you pick: I use mostly TweetDeck now but Tweetie and Twitterrific are good choices too.

Only time will tell if Twitter is indeed the most initially undervalued business app or the most hyped up tool.

My feeling is that either Google or Microsoft might acquire them if not even Facebook, who seem to have some close links to them already.

Ralf HallerRalf Haller June 9, 2009

On Twitter and SMS

Twitter triggers a lot of discussion about its usefulness and funny stuff as well like the video below. While I personally don’t Twitter – yet -I understand why it might be attractive to use by many. It is in my opinion the next generation of SMS which has – also very unexpectedly at the time when it started – been a huge success ever since and is still today a BIG revenue source for mobile operators. If I were an operator or SMS service provider I would be quite concerned right now, though, as Twitter might be stealing your clients. Best way to protect yourself is getting active by linking your service to Twitter or build something that is Twitter-like. Technically it is dead easy, to make it a widespread success a totally different story though.

Latest: Harvard has just published a report on the use of Twitter. The data shows that Twitter is tested by many but then never ever used again. Also it is a broadcast rather than a one-to-one personal communication tool. So I guess not an SMS challenger right now, although I think that’s what it could be used easily if not now then soon.

Ralf HallerRalf Haller April 30, 2009

Twitter explained again

David Griner has a nice presentation explaining Twitter. Take a look and see if you would like to use Twitter now… If not you will at least better understand it.

Ah and the last slide asks: “So what’s next for Twitter?”
  • A revenue plan would be nice
  • Continued mainstreaming
  • Lots more celebs, journalists and CEOs
  • Become a standard customer service
  • Keep crashing a lot

I would add: Google buys them if not Microsoft is faster.

Ralf HallerRalf Haller March 23, 2009

CRM tools to integrate social media intelligence

2009 will be the year where more and more businesses take a serious look at how they can make use of the intelligence found in social media platforms. Now salesforce.com, the leading online CRM software, is also looking at Twitter, and has included it into their Service Cloud offering, after also doing this for Facebook. Missing from the list so far are LinkedIn and XING, but as these professional contact lists will include more features to network (e.g.  what you are working on) this will change, I think.