Tag: SWR3

Ralf HallerRalf Haller November 2, 2008

Media lemmings on their way…

OK, it is the banks’ fault, even they know that now, after hearing all the bad press in the media. It is true that innovation is enabled, not created, by money. Value (wealth) is created by productivity. Productive companies create more value and they obtain productivity from innovation. So far, so good.

Now I had a weird experience this week listening to the radio while driving to work. A radio moderator from Germany’s number one radio station SWR3 said that we all should save money and only really spend what we need to spend. Savings rates went up in Germany according to a just-published report, and he used that to comment how “proud” he really is of all the people and that they should not listen at all to anybody trying to tell them they should spend more. Now this guy possibly influences hundreds of thousands listening to this, who might in turn influence many more, so he really has quite some power to make things even worse than they already are (e.g. if all car manufacturers stop production because of a breakdown in car sales).

The true story to tell of course is that, while saving by itself is not a bad thing, it is important to invest in things that help productivity as well, otherwise things will get even worse and the money won’t be worth much! If in the end they can’t even pay the fees for the broadcasters (radio, TV), the SWR3 moderator’s job won’t be too secure, either. Though on the basis of this broadcast, the broadcasters’ fees might be one area to save on already…