Tag: social communities

Ralf HallerRalf Haller March 18, 2010

NOKIA asks everyone to help design a better phone

When I read this in a Twitter post I thought, “Wow, finally they get it and try to do something good and different to fight back.” Well, big was the disappointment then when I checked out their blog and Design by Community announcement. Very disappointing, very. This community campaign once more lacks any thought and preparation. Simply bad. I can’t believe that a company the size of NOKIA constantly screws things up so badly. They need help urgently but I fear for them that they won’t admit it.

Ralf HallerRalf Haller November 7, 2009

Beware Social Media Marketing – there are better ways to stay close to customers

Ooops – you might wonder how this headline goes together with our very own services for social communities? In fact it goes very well, as the point I want to make here more or less concurs with this article in Business Week back in May 2009. Gene Marks, who is a bestselling author for small business topics, makes this point there:

We’ve been misled as to the benefits of social networking sites. Many of us are finding that these tools do not live up to the hype, especially for small business. Once we start digging deeper, we’re finding a lot of challenges. Are you thinking of using Facebook, Twitter, or the like in your business? Before you go any further, consider the following myths:…

Most of the marketing departments who start using social media marketing think that they need to get onto Facebook and Twitter first. Actually, there is a much better way, which also makes use of the social community advantages for your market ecosystem: private social communities. Of course many might also mistake social media marketing with Facebook, StudiVZ or Twitter only and see – rightly – no point for their target audiences engaging. Marks also makes this point here (which I also agree with except that I don’t like the examples he has chosen):

Where, then, should a small business owner go online? Often the best social networking sites are specific to business owners. For example, Intuit’s (INTU) social media people are on their own small business community. Another good one is Bank of America’s (BAC) small business community.

The reason I think these are not such good examples is that they start out with the idea to create “small business communities” when in fact there is no such thing as people looking for small business advice but they are looking for accounting, investment, IT, etc. advice. Both do that in effect, of course, but should change their headings I think.

To make the same point less controversial sounding he could have asked “when to use public social media services and when to build your own?”.

Ralf HallerRalf Haller October 24, 2009

Network services vs. information services, or how Communities (Facebook) replace Search (Google) in the future

This week we have seen two major announcements that are clearly relevant for social media communications: first Microsoft said they would integrate both Facebook and Twitter into Bing and then Google announced an integration into search with Twitter and others. “Financial terms” were exchanged between Google and Twitter is what Marissa Mayer disclosed at the Web 2.0 Summit in San Francisco so it is at least clear that there are business interests behind it.

I think this will be the start of much more social media relevance and for sure also the use of private social communities (disclosure note: that we also offer as a service to deploy and manage) where companies built their own communities that are relevant to them and the stakeholders that they see as relevant.

At the same event Web 2.0, the most commented on presentation was btw exactly about this topic where Sean Parker, an entrepreneur who was founding President of Facebook and founder of infamous Napster and others and at the age of 27 was already a VC at Founders Fund, talks about a paradigm shift away from information services towards network services: “Why companies like Twitter, Facebook, Ebay and Apple (but not Google) will determine the future of the Internet” or “Collecting data is less valuable than connecting people”. His slides can be seen here.

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