Tag: social communications

Ralf HallerRalf Haller August 9, 2009

Social media in German elections – more than a joke?

This year’s elections in Germany will also make use of social media tools. Unlike the US presidential elections, I do not expect they will be much affected — with one exception:

The newly founded HSP (Horst Schlämmer Partei) is betting big time through using social media. On its campaign website you can see that they are present on YouTube, Flickr, Facebook, Twitter, StudiVZ, have newsletters, a blog, its podcast is number one in the iTunes store already, and much more. It looks almost as if they are making fun of social media tools, too, having just about any social network embedded code for copy available.

Watch the campaign video, I like most where he shows his plan in a live TV show.

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Ralf HallerRalf Haller July 24, 2009

How to check out quickly if Twitter is for you

Looks like Twitter is now becoming quite popular in Europe too. At first sight it seems like a waste of time for most people, but only if you take some time to check it out will you really know if that is true or not.

Here a list of the things you can do to get your feet wet:

Introductions: read the Twitterhandbook first, then you can also go through the new Twitter 101 for business. Also great tutorials can be found on Slideshare, which I recommend reading after these two introductions and after you have actually signed on and started using it already. There are more than 4,000 presentations on Twitter already uploaded. (a nice one is this here.)

Using your first apps: some apps you might want to install are Twitpic, which lets you upload pictures and also send them simply via e-mail. To start getting some discussion going you can try out TwttrStrm, which lets you post questions. You can also link to your Facebook account with twitter/badges. There are endless apps available. One recent one is Geo Chirp, which allows you to search for Twitter users locally.

Install on your mobile: to make things really neat you have to install a Twitter client on your mobile. I have tried a few apps on my iPod touch and all of them do the job quite well. It is more a matter of personal taste I think what app you pick: I use mostly TweetDeck now but Tweetie and Twitterrific are good choices too.

Only time will tell if Twitter is indeed the most initially undervalued business app or the most hyped up tool.

My feeling is that either Google or Microsoft might acquire them if not even Facebook, who seem to have some close links to them already.

Ralf HallerRalf Haller July 7, 2009

Interesting survey on the use of Social Media for business

This survey was done by a sales and CRM expert and not by a Social Business Software vendor or an analyst company also selling their services and reports to SBS vendors. So, in short, it should have higher credibility. It was done among the members of a social media information community who should be very familiar with the subject.  I also think the respondents’ companies are most likely all US-based.

Some of the more interesting outcomes are:

  • while most companies are using social media currently for branding and marketing communication purposes, the survey shows that in the future lead generation will be the number one purpose
  • currently the most used tool is LinkedIn while in the future blogging will be the highest ranked
  • there is a clear difference in how small and larger (>1000 employees) companies use social media: smaller companies focus on external use such as marketing and customer research, while bigger companies use it for internal purposes such as information sharing and collaboration
  • for the use of Twitter (still rare in B2B btw) the same holds true. Currently it is used for sharing breaking news but the majority of the people interviewed mention that this will be “keeping in immediate touch with customers” for the future

Ralf HallerRalf Haller June 9, 2009

Social networks in the world

This is a great tool to visualize what social networks dominate in the world. Despite the fact that Facebook is present in most of the countries in the world, QQ in China is the largest social network in the world with 300 million active accounts vs. 200 million at Facebook. As Vincos writes on his blog:

Some visible patterns to highlight:

Facebook has almost captured Europe and is extending its dominance, more than 200 million users
QQ is the leader in China and the largest social network in the world (300 million active accounts)
MySpace lost its leadership everywhere (except in Guam)
V Kontakte is the most popular in the Russian territories
Orkut is strong in India and Brazil
Hi5 is leading in Peru, Colombia, Ecuador and other countries such as Portugal, Mongolia, Romania
Odnoklassniki is strong in some former Soviet Union territories
Maktoob is the most important Arab community/portal

Other country specific social networks:

Iwiw in Hungary
Nasza-klasa in Poland
Cyworld in South Korea
Friendster in the Philippines
Hives in the Netherlands
Lidé in the Czech Republic
Mixi in Japan
One in Latvia and Lithuania
Wretch in Taiwan
Zing in Vietnam

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Ralf HallerRalf Haller June 3, 2009

Technographics to build your social media strategy

Forrester Reserach has been quite active for some time in Social Media research. One of its best contributions is what they call “Technographics” which is essentially analyzing how people, companies, countries etc. use social media. They group us into these categories depending on the degree of our online social activities: Creators, Critics, Collectors, Joiners, Spectators, Inactive. The numbers are a percentage of the online community, so only investigate the people who are using the Internet — which makes sense. They have a free tool allowing you to check out at a glance how the U.S., European and Asian countries compare with each other. Asia is far ahead in the usage of social media, while the U.S. and Europe are beginning to show the same usage patterns, with Europe catching up. There is also a B2B tool that looks at companies of different sizes and group by business technology buyers (Software, Hardware, Services, Network and Telecom). The numbers are based on a 2008 survey. When comparing these with the 2007 numbers it becomes evident that social media is spreading very fast.