Tag: Seth Godin

Ralf HallerRalf Haller January 4, 2009

Recommendation: Nice tech business blog site with videos

I just came across this blog site where they also show lots of short videos. Contributors are such people like Guy Kawasaki, Seth Godin,┬áJimmy Wales and many others. I liked the category “Inside the Entrepreneurial Mind” where you have e.g. Richard Branson talking about that people matter the most or the Business of Technology where Seth Godin interviews online business experts to get confirmed what he already knew anyway. :-) Check it out and see if you like it too…


Ralf HallerRalf Haller September 21, 2008

Don’t waste your marketing budget – like Microsoft does

Trying to appear as someone that you are not will always fail in B2B marketing. You will irritate rather than communicate if your marketing messages don’t reflect what you really are. To spend 300 million USD as Microsoft does it right now with ad campaigns won’t change that at all, in contrary, it is a total waste. As Seth Godin sums it up:Microsoft can change this if they want to, but until they do, running ads pretending to be something other than that is a waste of money.”