Tag: salesforce.com

Ralf HallerRalf Haller June 12, 2013

Marketing Services and Technology M&A

All working in ICT are well familiar with the constant M&A activities that happen in this industry.

What has been happening in the Marketing Services and Technology area though since 2011 seems to be breaking all records.

As Scott Brinker in his Marketing Technology blog summarized in January already:

The sector with the largest number of deals and the highest total value — by a large margin — was Marketing Services & Technology. There were 485 deals in that category with a total value of $20.5 billion, up 67% and 36%, respectively, over 2011. This sector accounted for 9 of the 30 largest deals of the year.

Now things are continuing and the end does not seem to be reached yet.

Latest M&As:

  • salesforce.com acquires ExactTarget, who acquired Pardot just recently
  • SAP acquires hybris, an e-commerce vendor
Nice to see that some are going it on their own like Marketo who did a successful IPO.
More M&As are to be expected though by Oracle, IBM, salesforce.com, SAP, and Microsoft.
Among these rumors are that salesforce.com might be up – for sale – as well…

Ralf HallerRalf Haller March 23, 2009

CRM tools to integrate social media intelligence

2009 will be the year where more and more businesses take a serious look at how they can make use of the intelligence found in social media platforms. Now salesforce.com, the leading online CRM software, is also looking at Twitter, and has included it into their Service Cloud offering, after also doing this for Facebook. Missing from the list so far are LinkedIn and XING, but as these professional contact lists will include more features to network (e.g.  what you are working on) this will change, I think.

Ralf HallerRalf Haller August 18, 2008

Genius.com – the genius for business e-mailing?

I have to warn everybody from some annoying experience I made. While I am overall quite impressed with the product as you can read below, sales as well as support response times are horrible. It takes days if not even weeks to get anyone to return e-mails. Then you need to also be aware that the product costs between 6-8k USD per year so is not to be compared with salesforce.com like pricing. Lastly, I am still waiting that they confirm to me that all my uploaded data from a trial is indeed deleted and not used by anyone. I have already asked twice in the last three days but still did not get any response. They also cut you off the trial without any warning so that you won’t be able to take such actions yourself.

One year ago I already trialed Genius.com organizing initial e-mailings to prospective clients. At first I was excited – as far as I remember – but then I decided to drop it anyway due to a lot of missing features and also lack of stability.
Now I am impressed with it and Genius.com got much closer to deserving its name.
As with many good software tools usability makes the difference. Exactly this is what the Silicon Valley based VC funded startup does extremely well now and most importantly very reliably and stable. Investment into the platform and into the Ajax client user interface have paid off.

They also addressed the spam filter issue now very well. No cookies are used. Genius.com solves this problem, at least for now, by giving your websites a unique new URL which is all that is needed to identify who, for how long and in what order clicked onto your websites. You can even replay what someone did on your website showing its path and time spent on each page, so you can draw real conclusions that help decide what to do next with each prospect.
Equally well done is the management of emails and contacts organized in SmartGroups. Here a lot of goodies have been added compared with a year ago.

One nice feature is the possibility to add a remove footer when you send out the e-mail to more than 20 recipients. This complies with US anti-spam regulations and is also in Europe good to have.

Overall Genius.com is a very good tool that solves a current problem very nicely. I will have to test the integration with salesforce.com still but also here it appears the company’s product management is eager to provide a complete user experience. With regards to it’s business model one can expect that they position themself for a trade sale to one of the BIG players such as Microsoft, salesforce.com or maybe Google. I can so far fully recommend Genius.com to create, execute, analyze and coordinate your business e-mailings and have it all integrated with other website analytics or CRM tools.