All working in ICT are well familiar with the constant M&A activities that happen in this industry.
What has been happening in the Marketing Services and Technology area though since 2011 seems to be breaking all records.
As Scott Brinker in his Marketing Technology blog summarized in January already:
The sector with the largest number of deals and the highest total value — by a large margin — was Marketing Services & Technology. There were 485 deals in that category with a total value of $20.5 billion, up 67% and 36%, respectively, over 2011. This sector accounted for 9 of the 30 largest deals of the year.
Now things are continuing and the end does not seem to be reached yet.
- salesforce.com acquires ExactTarget, who acquired Pardot just recently
- SAP acquires hybris, an e-commerce vendor