Maria Azura’s new book The Social Factor writes about IBM’s very own experiences using social networking and describes the tremendous success that Wikis, Blogs, and other social tools have. The numbers are mind-boggling and were also for IBM beyond their highest expectations. This lead Maria to ask in her book:
Is there a correlation between the success of IBM and the social tools now used extensively by IBMers?
- within a year more than 150,000 IBMers were creating, accessing, or updating wikis, this represents about 40% of the total workforce
- after six months the active blogs topped out at approximately 5,000; the traffic continued to grow, however