Apple’s tech marketing event secrets

This video here was also posted on Techcrunch yesterday. While it is intended to be funny, I think it contains a bit of truth. Question now is if this is done totally on purpose as sort of unconscious brainwashing of everyone listening to this or if the Apple folks simply don’t know any other adjectives than:

great    easy    awesome   incredible    amazing

Or, and that is certainly a good part of it too, they are highly passionate and excited about their own work, which is one of the best sales and marketing attributes you can have.