Don’t waste your marketing budget - like Microsoft does

Trying to appear as someone that you are not will always fail in B2B marketing. You will irritate rather than communicate if your marketing messages don’t reflect what you really are. To spend 300 million USD as Microsoft does it right now with ad campaigns won’t change that at all, in contrary, it is a total waste. As Seth Godin sums it up:“Microsoft can change this if they want to, but until they do, running ads pretending to be something other than that is a waste of money.”