Ralf HallerRalf Haller June 12, 2013

Marketing Services and Technology M&A

All working in ICT are well familiar with the constant M&A activities that happen in this industry.

What has been happening in the Marketing Services and Technology area though since 2011 seems to be breaking all records.

As Scott Brinker in his Marketing Technology blog summarized in January already:

The sector with the largest number of deals and the highest total value — by a large margin — was Marketing Services & Technology. There were 485 deals in that category with a total value of $20.5 billion, up 67% and 36%, respectively, over 2011. This sector accounted for 9 of the 30 largest deals of the year.

Now things are continuing and the end does not seem to be reached yet.

Latest M&As:

  • salesforce.com acquires ExactTarget, who acquired Pardot just recently
  • SAP acquires hybris, an e-commerce vendor
Nice to see that some are going it on their own like Marketo who did a successful IPO.
More M&As are to be expected though by Oracle, IBM, salesforce.com, SAP, and Microsoft.
Among these rumors are that salesforce.com might be up – for sale – as well…