Apple to rush out OS 4.0 fearing competition?
Ralf Haller
April 8th, 2010
It is a good sign if the market leader is rushing out new features as it shows that they fear competition. Today’s announcement of Apple’s new OS 4.0 brings many things that were missing for a long time, also partly due to the hardware limitations of the first iPhone and iPod generations. Still, Steve remains hard on Adobe’s flash and seems determined to fight this out. The new iAd platform essentially tries to make it very easy for developers to make money with ads (40% will go to Apple). Multitasking is the other big feature that will allow you to run Pandora, GPS location, Skype or whatever in the background. Then there is iBooks which was to be expected and will put the pressure on Amazon even more. For better organizing all of our apps they will bring out folders. And then as one would expect Steve hates Google’s Android which is probably the number one reason why they made all these announcements today.
- Q: Any change in Apple position on Flash and Java?
Steve: No.
- I asked whether Apple will enable unsigned applications like Android and Palm OS.
Steve: There’s a porn store for Android… you can download it, your kids can download it. That’s a place we don’t want to go, so we’re not going to.
Update: Apple boots Google off iPhone 4.0, as reported in this article in Business Insider, it could well be that Apple takes off Google Search with iPhone 4.0. This could mean a range of things. One of them that Apple enters the search market itself (would go well with its iAd launch) or that it uses Bing from Microsoft.
Apple’s impact on Amazon’s Kindle can be seen clearly with Amazon sending out email ads talking about Kindle apps but not Kindle anymore:
Tags: iPhone OS 4.0