So what will 2010 bring in ICT ?
Ralf Haller
January 2nd, 2010
It is the time again when you can read “smart” predictions for the coming year. One risks being wrong more than correct but “no risk, no fun”, I guess, so I am putting my thoughts into it too; so here are three quite safe bets:
- Apple enters the e-book reader game and might well kick e-books into the mainstream. I hinted about this quite some time ago but with the Apple tablet rumors getting quite concrete one target market seems the e-book and with that a new category, the multimedia e-book. To use e-ink readers with b&w only always seemed dull.
- social communications for the enterprise is a hot new subject. What Apple is for consumers, salesforce.com is (a little bit) for enterprise. Constantly trying to innovate, in salesforce.com’s case more re-coining the same buzzwords (SaaS, cloud). But with its latest announcement, to offer social collaboration capability starting some time in Q1 2010, this will get high visibility, and enterprise CIOs, productivity experts, online channel experts as well as marketing&communication departments will have something to talk about and do.
- the mobile Web will grow even more. With Apple’s iPhone the whole mobile phone industry dramatically changed. Suddenly the mobile Web was not only talked about but became a reality. Fast mobile data networks are becoming a necessity to be able to serve these power users. Blackberry e-mail push like services have worked with simple GPRS quite well for a long time already but mobile Web surfing not, and that requires fast mobile network infrastructure. Interesting to see that also here Apple is shaking up an industry that they have not served at all in the past. Nokia and all other mobile vendors will come under tremendous pressure and with Google entering with its own phone (selling it directly and via a few operators) this will only intensify. But most importantly with the growth of the mobile Web (eBay had record Christmas sales for mobiles) enterprises need to make their websites mobile ready and keep them up to date with new mobile browser developments as well.