Ralf HallerRalf Haller December 28, 2009

How Google Apps uses online savings calculator in banner ads

Today I came across this Google banner ad for Google Apps on a ZDNet blog. The first time that I saw Google using such a relatively direct product marketing tool. I think this is a nice way to do it for them although there must be something wrong with its calculator (50 employees lead to $37k savings while 1000 to only $84k):