How Google Apps uses online savings calculator in banner ads

Today I came across this Google banner ad for Google Apps on a ZDNet blog. The first time that I saw Google using such a relatively direct product marketing tool. I think this is a nice way to do it for them although there must be something wrong with its calculator (50 employees lead to $37k savings while 1000 to only $84k):

Tags: Google Apps, online savings calculator

This entry was posted on Monday, December 28th, 2009 at 5:34 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.