Wahl-O-Mat: good idea that also shows potential of online marketing tools

For the German elections a neat online tool has been launched. The Wahl-O-Mat asks 38 questions that can be answered with agree-neutral-disagree. Then you can also double weight each of the 38 questions if you think it is very important for your decision.

Lastly you can see which party comes closest to your answers. At first sight a neat idea but after trying it a few times and ending up with totally different results I think they should have tried a bit harder. Overall, though, it shows the potential of simple online marketing tools. But it is crucial to put more effort into the modeling if you want to have a tool that people come back to. For the Wahl-O-Mat they did too simple a job I think and ended up with only simple results. Too bad. But it can be done better, much better!

Tags: online marketing tools

This entry was posted on Sunday, September 6th, 2009 at 8:02 pm and is filed under Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.