CSR: How to use Social Media’s Support

No CSR does not stand for a UK-based short-range wireless chipset vendor but stands for “Corporate Social Responsibility”. And what it is basically is a company’s ethical responsibility towards its own employees (e.g. don’t fire while making big profits), but also towards other topics in the areas of Environment, Health, Social Equity, Consumer Advocacy and of course Charity.

That this can go far beyond simply donating to a charity organization shows Max Gladwell with his list “10 Ways to Change the World Through Social Media“. In case you are thinking about your CSR activities you should definitely read this article as it contains some really great things. What I liked a lot and could be used for ICT companies as well:

• Use your company’s Facebook (or other) page to have people vote on a list of charities that you donate money to. Done so by Target in the US where $3 million were donated according to the public vote.
• Host a social media event. In light of marketing reductions, traveling expense cuts, global warming, and swine flu maybe worth a try?
• Use Drupal to build your community. It is supposed to be a scalable, user-friendly and cost effective platform.

To close this post. We decided ourselves last Christmas to spend money for a charity instead of sending out postcards or Christmas gifts. Most recently, the income from a new e-book that we wrote on ICT Marketing in Europe interviewing marketing experts and that will come out mid-June, will be donated as well to a charity.

This entry was posted on Tuesday, May 19th, 2009 at 1:09 pm and is filed under News & Our 2 Cents, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.