How a US smartphone blog community became the fastest growing retailer
Ralf Haller
May 16th, 2009
This morning I came across a blog on Android and then saw that it belonged to a big network of other smartphone blogs (iPhone, Blackberry, Nokia, Palm and Windows Mobile). Now as it looks like the company behind it, Smartphone Experts, ranked among the fastest growing companies in the Inc. 500 list and was even the fastest growing one in the retailer category.
Looking at their concept is a model case for how to effectively use blogs and its communities to attract people and serve as entry points for the online shop network that they own or partner with.
To make this concept work it is crucial to provide neutral and up to date information in each of the different smartphone categories. I think this is a great example of how communities can be used to win in a highly competitive industry. While this is a retail specific B2C approach it shows still what potential online communities have also if you are in a smaller community B2B type of business. What is needed to succeed in B2B as well you can read on our blog site in some of the next blog posts.
