Measuring ROI for social media marketing is difficult

MarketingSherpa’s weekly survey chart shows what many of you know quite well: how to measure the success or failure of social community marketing is quite difficult. Many of the social business software vendors tell us this is straight forward: just make sure you pick your very own meaningful ROI measure but as this survey shows this does not reflect reality. Our experiences so far show that you are better careful when a SBS vendor makes this sound like a piece of cake.  Also quick remote installations and setups without having planned a social marketing activity onsite properly by talking to many people in your company and doing some initial trials will almost certainly end up in a failure. And worst of all you cannot even quantify if it is one or not. Uuups. Does this sound familiar to measuring the impact of broadcasting press releases?

This entry was posted on Tuesday, May 12th, 2009 at 9:38 am and is filed under News & Our 2 Cents, Online Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.