While it is not surprising that YouTube dominates US online video viewing, it is interesting to note that people watch four times longer on Hulu. (12min vs. 3min) Hulu can only be streamed in the U.S. right now though.
While the current economic downturn might also play a role for this increase of course, still, it shows how the importance of video and multimedia on the web has increased. Time to include video into your product marketing planning? From the comScore press release:
More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November. Google Sites attracted 98 million online video viewers, or approximately two out of every three Internet users who watched video during the month. Fox Interactive ranked second with 58.1 million viewers, followed by Yahoo! Sites (40 million) and Microsoft Sites (35 million).